What Is Multi-Factor Authentication in Payments?

published on 30 May 2025

Multi-factor authentication (MFA) is a security process that protects payment systems by requiring users to verify their identity through multiple steps. It combines factors like something you know (e.g., a password), something you have (e.g., a phone), and something you are (e.g., a fingerprint). This layered approach blocks 99.9% of account-related attacks and is essential for preventing fraud and meeting regulations like PSD2 in the UK.

Key Points:

  • Why MFA matters: Payment fraud cost eCommerce businesses US$48 billion in 2023. MFA significantly reduces risks like phishing, stolen credentials, and account takeovers.
  • How it works: MFA uses three types of authentication factors - knowledge (passwords), possession (devices), and inherence (biometrics) - to secure transactions.
  • Benefits: Protects against fraud, ensures compliance with laws like PSD2 and PCI DSS, and builds customer trust.
  • Adoption trends: MFA registrations nearly doubled to 13 billion by 2022, with countries like Germany and Japan leading adoption.
  • Examples in payments: Tools like 3D Secure 2.0 and biometric passkeys improve both security and user experience.

MFA is no longer optional for businesses handling payments - it’s a must-have for security and compliance.

What is Two Factor Authentication for payment processing?

How Multi-Factor Authentication Works

To grasp multi-factor authentication (MFA), it's essential to understand its core components. MFA strengthens security by combining various verification methods, each falling into distinct categories of authentication factors. This layered strategy creates multiple barriers, making it harder for unauthorised users to gain access.

The 3 Authentication Factors

MFA relies on three main types of authentication factors, working together to address different security weaknesses.

  • Knowledge factors: These are things only the user should know, like passwords or PINs. However, they can be guessed, stolen, or shared, which is why they’re often paired with other methods for added security.
  • Possession factors: These involve physical items the user owns, such as a smartphone, hardware token, or smart card. For example, receiving a one-time code via SMS or using an authentication app on your phone adds a tangible layer of security. The strength here lies in the challenge of stealing both the digital credentials and the physical device.
  • Inherence factors: These are unique biological traits like fingerprints, facial features, or voice patterns. Biometric authentication is growing rapidly; in fact, 60% of analysed studies incorporate biometric methods like fingerprint scanning or facial recognition. These traits are difficult to replicate, offering an extra layer of protection.

The true strength of MFA comes from combining these factors. Even if a hacker steals your password through phishing or a data breach, they would still need access to your physical device or biometric data to break through. This explains why, despite 61% of data breaches involving stolen credentials, MFA can block 99.9% of attacks on accounts, as Microsoft reports.

MFA in Payment Transactions

MFA plays a crucial role in securing payment systems, balancing robust security with user convenience. Authentication is often triggered at critical points during a transaction to ensure legitimate users can proceed while stopping fraudsters in their tracks.

Step-up authentication is a common approach, adjusting security measures based on the risk level of a transaction. For instance, low-value or routine payments might only require basic verification, but higher-value or unusual transactions could prompt additional checks. This ensures security measures match the potential risk.

Push notifications are another popular method, used by 29% of systems, according to Okta. When a payment is initiated, the user receives a real-time notification on their registered device, allowing them to approve or deny the transaction instantly. This enhances security without compromising convenience.

Adaptive MFA takes things further by using contextual data like location, IP address, and recent activity to assess risk. For example, if a user typically makes payments from London but suddenly initiates a large transfer from another country, the system might require extra verification steps.

“What you want is a system that is designed to let in good actors as easily as possible, and that presents enough of a barrier to deter bad actors,”
explains Siddharth Vijayakrishnan, SVP of product and financial intelligence at FIS Platform and Enterprise Products.

Biometric authentication is also transforming the payment process. Mark Nelsen, Visa’s senior vice president, highlighted in May 2024 how facial scans can verify identity upfront, allowing transactions to proceed smoothly without the need for post-payment checks.

A great example of MFA in action is 3D Secure 2.0 (3DS2). This updated framework enhances security for online card payments while maintaining usability. Unlike earlier versions, which relied on disruptive pop-ups, 3DS2 uses techniques like device fingerprinting and behavioural analysis to authenticate users in the background.

Passkeys are another step forward, addressing the vulnerabilities of traditional passwords. These bind authentication to biometric or PIN-based verification. As Sébastien Stormacq from AWS explains:

“Passkeys are more resistant to phishing attacks than passwords... First, it’s much harder to gain access to a private key protected by your fingerprint, face, or a PIN code. Second, passkeys are bound to a specific web domain, reducing the scope in case of unintentional disclosure”.

The shift away from SMS-based one-time passwords reflects the payment industry’s move toward more secure and user-friendly options. While SMS codes are still used in 17% of cases, app-based authentication and biometrics are becoming the preferred choice for their enhanced security and seamless user experience.

Benefits of Multi-Factor Authentication in Payments

Multi-factor authentication (MFA) strengthens payment security by adding multiple layers of protection, making it significantly harder for fraudsters to succeed. This layered approach not only reduces cyber threats but also helps businesses meet regulatory requirements, benefiting everyone involved.

Protection Against Fraud and Cyber Threats

MFA tackles payment fraud by introducing additional verification steps that make unauthorised access far more challenging.

Take phishing attacks, for example. Even if a user mistakenly reveals their password through a scam email or website, MFA adds a safeguard by requiring another form of authentication. Similarly, credential stuffing - where stolen login details are tested across various platforms - is largely ineffective with MFA in place because the extra layer renders stolen credentials useless.

MFA also helps prevent account takeovers. Even if attackers get hold of a user's login details, the additional verification step stops them from gaining access. Microsoft research shows that MFA can block 99.9% of account-related attacks, which is why many security experts consider it a must-have for preventing cyber incidents.

The numbers back this up. By 2022, there were 13 billion MFA registrations globally - almost double the figure from 2020. Countries like Germany and Japan have seen significant growth in MFA adoption, with usage increasing by over 50% and 28% respectively in 2023.

Aside from reducing cyber risks, MFA also plays a crucial role in ensuring compliance with payment security regulations.

Meeting Payment Security Regulations

MFA doesn’t just prevent fraud - it’s often a legal necessity for businesses operating in the UK and Europe. For instance, the Payment Services Directive 2 (PSD2) requires Strong Customer Authentication (SCA) for electronic payments, making MFA a key part of compliance.

PSD2 compliance is essential for payment service providers and merchants in the European Economic Area. The regulation mandates MFA-driven SCA for most online transactions, and failing to comply can lead to serious penalties. The Financial Conduct Authority (FCA) has made it clear that it will enforce these standards strictly, stating it will take "full supervisory and enforcement measures against companies that cannot meet SCA standards".

Why is this so important? Online purchases account for more than half of all card-related fraud in the Single Euro Payments Area (SEPA). In the UK alone, eCommerce credit card fraud cost nearly £309 million in 2016, highlighting the scale of the problem that regulations aim to tackle.

MFA also aligns with PCI DSS (Payment Card Industry Data Security Standard) requirements. For example, PSD2 and SCA requirements match PCI DSS Requirement 8.3, which mandates MFA for non-console access to systems handling cardholder data. As the Payment Card Industry Security Standards Council explains:

"The intent of multi-factor authentication (MFA) is to provide a higher degree of assurance of the identity of the individual attempting to access a resource, such as physical location, computing device, network or a database. MFA creates a multi-layered mechanism that an unauthorised user would have to defeat in order to gain access".

Beyond compliance, MFA builds customer confidence and protects brand reputation. Surveys show that nearly 60% of people see security as the most important factor when adopting new payment systems. Additionally, in the EU, transactions authenticated through 3D Secure 2 (3DS2) are protected from fraud-related chargebacks, giving merchants valuable liability protection.

Implementing MFA not only helps businesses avoid fines but also strengthens their defences and reassures customers. To ensure full compliance, experts recommend applying MFA to all business accounts, documenting and reviewing exceptions annually, and keeping clear records for audits.

How to Implement Multi-Factor Authentication for Payment Systems

Implementing multi-factor authentication (MFA) for payment systems requires a well-thought-out approach that balances security with usability. The process typically involves three main steps: assessing security risks, selecting the right authentication methods, and integrating them effectively into your existing systems.

Assessing Payment Security Risks

Before jumping into MFA implementation, it’s essential to understand the specific risks your payment system faces. Start by identifying all assets that could be vulnerable, such as hardware, applications, user accounts, and data storage. For payment systems, this might include components like point-of-sale terminals, payment gateways, customer databases, and administrative access points.

Next, evaluate your network and applications for security gaps. This could uncover issues like weak password policies, unprotected API endpoints, or insufficient access controls for high-value transactions. Once these vulnerabilities are identified, prioritise them based on their potential impact. Focus on areas where unauthorised access could lead to the most significant consequences. After that, implement targeted security measures to address these issues. This groundwork not only highlights where MFA is most needed but also helps justify the investment to stakeholders.

With a clear understanding of your risks, you can move on to selecting MFA methods that address these specific vulnerabilities.

Choosing the Right MFA Methods

After assessing risks, the next step is to choose MFA methods that effectively counter the identified threats. Since stolen credentials are behind 80% of data breaches in 2024, it’s crucial to combine different types of authentication factors. MFA typically uses three categories of factors: something you know (e.g., passwords or PINs), something you have (e.g., phones or tokens), and something you are (e.g., biometric identifiers). The strongest setups combine methods from different categories to create multiple layers of defence.

Push notifications are a user-friendly and secure alternative to SMS-based one-time codes, allowing users to confirm transactions directly through a mobile app. Hardware tokens, which generate unique codes using FIDO2 standards, provide excellent security but can be less convenient and more expensive to deploy at scale. Biometric methods, such as fingerprint or facial recognition, offer strong protection while being easy to use.

It’s also wise to provide multiple MFA options to ensure users have alternatives if their primary method fails. Striking the right balance between security and convenience is crucial. Surveys show that 38% of users find MFA frustrating, and nearly half abandon online purchases when the process feels too complicated.

Authentication Method Best Use Case Security Level User Convenience
Push Notifications Online payments, mobile apps High High
Hardware Tokens High-value transactions, admin access Very High Medium
Biometrics Mobile payments, device access High Very High
SMS/Voice Basic transactions, backup method Medium High
Authenticator Apps Regular transactions, tech-savvy users High Medium

Integrating MFA with Payment Platforms

Once you’ve chosen the right MFA methods, the focus shifts to seamless integration. The goal is to enhance security without compromising the user experience. Adaptive workflows can help here by triggering additional checks only when a transaction appears risky.

For smoother implementation, consider integrating MFA with single sign-on (SSO) and context-aware systems, which can reduce friction during verification. If you’re using APIs, ensure that MFA integrates naturally with your existing payment workflows.

Clear communication is also critical. Users need to understand why these extra steps are necessary and how they protect their transactions. Explaining the benefits of MFA can help reduce resistance and increase adoption. Additionally, ongoing testing and refinement are essential to keep MFA effective against new cyber threats while maintaining a smooth user experience.

As Darla Liebl from RESULTS Technology explains:

"MFA is a small investment for a major security payout".

Ultimately, the success of MFA depends on tailoring the solution to your payment system’s needs, choosing user-friendly methods, and implementing them in a way that complements the overall payment process.

Challenges and Best Practices for Multi-Factor Authentication

Integrating multi-factor authentication (MFA) into payment systems brings its own set of challenges. However, with the right strategies, these hurdles can be overcome, ensuring both security and usability.

Balancing Security with User Experience

One of the biggest obstacles is finding the sweet spot between strong security and a smooth user experience. Did you know that nearly 80% of shoppers in the U.S. and U.K. abandon their carts due to lengthy checkout processes?. On top of that, 74% of IT professionals mention user complaints about two-factor authentication, yet only 55% actually use it at work. This reluctance often stems from the perception that MFA is more of a hassle than a safeguard.

A solution to this is adaptive MFA, which adjusts the level of verification based on the situation. For instance, routine transactions could require minimal checks, while larger purchases or logins from unknown devices trigger additional verification. Biometric authentication, like fingerprint or facial recognition, can also simplify the process while maintaining security.

As usability expert Jared Spool aptly puts it:

"If a product isn't usable, it's also not secure".

This holds especially true for payment platforms, where a clunky user experience could directly impact revenue.

Working with Legacy Systems

Another challenge lies in dealing with outdated systems. Many older payment infrastructures weren't built with modern MFA in mind, leaving businesses to choose between enhancing security or investing heavily in system upgrades. While 87% of tech companies have adopted MFA, only 34% of mid-sized businesses (26–100 employees) and 27% of small businesses (1–25 employees) have implemented it.

Cloud-based MFA services offer a practical workaround. These solutions are often compatible with older systems and can integrate smoothly with single sign-on (SSO) platforms, simplifying access across multiple applications. Additionally, subscription-based models can help reduce upfront costs for licensing and maintenance. Regular testing during the implementation phase is also crucial to identify and fix any compatibility issues before they disrupt operations.

UK-Specific Considerations for MFA

In the UK, MFA isn't just about security - it’s also about meeting strict regulatory requirements. The UK Information Commissioner’s Office (ICO) considers MFA a key security measure, especially for organisations handling sensitive data. Failing to implement it can result in hefty fines. For example, Advanced was fined £3.07 million after a 2022 ransomware attack exposed 79,404 records due to the absence of MFA.

UK Information Commissioner John Edwards stressed:

"For an organisation trusted to handle a significant volume of sensitive and special category data, we have provisionally found serious failings in its approach to information security… We expect all organisations to take fundamental steps to secure their systems, such as regularly checking for vulnerabilities, implementing multi-factor authentication and keeping systems up to date with the latest security patches".

He further urged:

"I urge all organisations, especially those handling sensitive health data, to urgently secure external connections with multi-factor authentication".

The stakes are high, with GDPR imposing fines of up to 4% of annual global turnover or €20 million - whichever is greater - for non-compliance. Organisations processing sensitive data are expected to implement robust security measures, even for routine operations.

The UK’s National Cyber Security Centre (NCSC) has also issued updated guidance on MFA, advocating a risk-based approach. As the NCSC explains:

"The new guidance explains the benefits that come with strong authentication, while also minimising the friction that some users associate with MFA. Part of this involves only prompting for authentication or MFA when it makes a difference. Most organisations will have people in different roles, different ways of working, all using different types of devices. So we include options to help things work better for everyone".

For payment platforms, UK businesses should prioritise MFA for all external connections, conduct regular vulnerability scans, and apply security patches promptly. Additional measures like rate limiting and risk-based verification - such as requiring extra authentication when logging in from a new device or IP address - can further bolster security.

As Stephen Bonner, the ICO's Deputy Commissioner, succinctly puts it:

"It's now a well-developed and mature technology that can be deployed relatively straightforwardly, and the benefits far outweigh any costs".

The message from UK regulators is clear: for payment systems handling personal data, MFA is no longer optional. The real challenge lies in implementing it effectively while ensuring users don’t feel burdened by the process.

Conclusion

This article has explored how multi-factor authentication (MFA) strengthens payment systems and helps businesses meet strict regulatory requirements. With cybercrime posing an ever-growing threat, MFA has become a cornerstone of secure payment practices across industries.

Statistics highlight its effectiveness: MFA can block 99.9% of account-related attacks, while 61% of data breaches involve unauthorised credentials. It's no wonder nearly 60% of respondents now prioritise security when adopting new payment systems.

For businesses in the UK, MFA plays a dual role. It not only shields against fraud but also ensures compliance with regulations like those set by the FCA and PCI DSS, reinforcing secure payment operations.

As technology evolves at breakneck speed, payment security must keep up. Jon Horddal, Group Chief Product Officer at emerchantpay, offers a timely reminder:

"Technology is evolving faster than adoption. We live in an increasingly connected world where technology and consumer behaviours evolve at lightning speed; at the same time, consumers may not realise that more of their private information can be accessible to fraudsters and bad actors trying to gain unauthorised access. There needs to be a shift toward more advanced and secure authentication methods, such as MFA".

MFA is more than just a tool for reducing fraud - it’s a way to ensure compliance and foster customer trust. With global MFA registrations nearing 13 billion by 2022, businesses that fail to adopt these measures risk being left behind.

At Oku Markets, we incorporate robust MFA protocols to safeguard every transaction, ensuring both security and trust are prioritised at every stage.

Whether you’re managing a few local transactions or handling complex international payments, integrating strong multi-factor authentication into your payment security strategy is no longer optional - it’s essential.

FAQs

What is multi-factor authentication (MFA) and how does it make payment systems more secure?

Multi-factor Authentication (MFA) in Payment Security

Multi-factor authentication (MFA) boosts payment security by requiring users to verify their identity using multiple factors instead of just a password. These factors typically fall into three categories: something you know (like a password), something you have (such as a one-time code sent to your phone), or something you are (like a fingerprint or facial recognition).

By introducing these additional security layers, MFA makes it much tougher for unauthorised individuals to gain access to payment systems, even if they manage to steal a password. For instance, if a password is compromised, the attacker would still need the second verification factor to move forward. This extra step significantly lowers the chances of fraud and unauthorised transactions, offering both businesses and customers greater peace of mind about payment security.

Beyond its protective benefits, MFA plays a crucial role in helping organisations meet regulatory requirements and follow best practices in payment security. It ensures compliance while safeguarding sensitive financial information.

What challenges do businesses face when using multi-factor authentication (MFA) for payments, and how can they address them?

Implementing multi-factor authentication (MFA) in payment systems isn’t without its hurdles. Businesses often face pushback from users who view the process as inconvenient, alongside technical challenges when integrating MFA with older systems. On top of that, the costs associated with implementation can raise concerns. These factors can sometimes lead to user frustration, abandoned transactions, or slower adoption of security measures.

To tackle these challenges, businesses should prioritise user education. By clearly explaining how MFA protects sensitive payment information, they can help users understand its value. Offering a variety of authentication methods, such as biometrics or app-generated codes, can also make the process smoother and more appealing. For seamless integration, selecting adaptable and dependable solutions that work with existing systems is key. Additionally, conducting regular audits and reviewing processes can uncover and address any vulnerabilities, ensuring the payment system remains both secure and efficient.

How does multi-factor authentication support compliance with payment security regulations like PSD2 and PCI DSS?

The Role of Multi-Factor Authentication in Payment Security

Multi-factor authentication (MFA) is a key tool for businesses aiming to meet payment security regulations like the Payment Services Directive 2 (PSD2) and the Payment Card Industry Data Security Standard (PCI DSS). These regulations are designed to safeguard sensitive financial information and ensure secure transactions.

Under PCI DSS v4.0, MFA is a mandatory requirement for accessing environments containing cardholder data. It ensures users confirm their identity using multiple factors, making it much harder for unauthorised individuals to gain access. Similarly, PSD2 introduces strong customer authentication (SCA), which mandates the use of at least two independent authentication methods for electronic payments, adding an extra layer of security to transactions.

Integrating MFA into your systems not only ensures compliance with these regulations but also strengthens your overall security. It helps reduce the chances of data breaches and fosters greater trust between businesses and their customers.

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